A sun-warmed brand and digital experience for Cielo Amalfi, a boutique hotel concept on the Italian coast. The brief was a stay that begins long before arrival: an identity and website that feel like golden hour, unhurried, elegant and impossible to mistake for anywhere else.
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The identity pairs an elegant serif wordmark with a champagne and deep wine palette drawn from the coastline at dusk. Every touchpoint, from the booking flow to the room cards, carries the same warmth. The website was designed and built in-house, so the motion, typography and imagery translate the brand pixel for pixel.
Hierarchy here is hospitality: the most important thing on every page is how the stay will feel. Type leads, imagery breathes, and every interaction is arranged to slow the visitor down, gently.
A modular component system keeps the site consistent from hero to footer, and gives the client an easy visual language to grow with, season after season.
