A quietly confident brand world for Maison Livia, a beauty house built on honest, radiant skincare. The brief was a identity that feels considered on the vanity and on the shelf, warm, tactile and unmistakably French pharmacy at heart.
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The identity pairs a soft serif wordmark with a burgundy and champagne palette drawn from the packaging itself. Every touchpoint, from the label to the unboxing, carries the same quiet confidence. Brand and packaging were designed together, so the product feels finished before it is even opened.
Hierarchy here is quality: the most important thing on every surface is how the product feels in hand. Type is restrained, imagery breathes, and every label is arranged to feel apothecary, never clinical.
A modular label and packaging system keeps the range consistent from hero product to travel size, and gives the client an easy visual language to grow with, product after product.
