A playful, hand-built identity for Fiorella, a neighbourhood pasta bar built on Sunday-dinner energy. The brief was a brand that feels handmade, warm and a little cheeky, from the awning to the last line on the menu.
View Live
The identity pairs a hand-drawn script mark with a burgundy and cream palette drawn from the dining room itself. Every touchpoint, from the menu to the matchbook, carries the same playful warmth. Print and identity were designed together, so the room feels like the brand before the first course arrives.
Hierarchy here is appetite: the most important thing on every page is what you want to order next. Type leads with personality, imagery breathes, and every menu is arranged to feel like a dinner party, never a price list.
A modular print system keeps the menus, signage and matchbooks consistent from opening night to next season, and gives the client an easy visual language to grow with, dish after dish.
